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Personal Selling and Sales Promotion
The Personal Selling Process
Marketing Textbooks Boundless Marketing Personal Selling and Sales Promotion The Personal Selling Process
Marketing Textbooks Boundless Marketing Personal Selling and Sales Promotion
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing
Concept Version 9
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CRM and Personal Selling

Stakeholders

Stakeholders

The picture shows the typical stakeholders of a company. The stakeholders are divided in internal and external stakeholders. All of these stakeholders must be identified and considered, and the ones considered most important to the CRM system must be identified.

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "Stakeholder (en)."
    http://commons.wikimedia.org/wiki/File:Stakeholder_(en).png Wikimedia CC BY-SA.

Related Terms

  • customer relationship management
  • stakeholders
  • sales force automation
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