Marketing
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Boundless Marketing
Personal Selling and Sales Promotion
Marketing Textbooks Boundless Marketing Personal Selling and Sales Promotion
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 7

Promotion Methods in Consumer Sales

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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8 concepts
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Coupons

A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.

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Rebates

A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed.

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Premiums

Premiums are prizes, gifts, or other special offers consumer receive when purchasing products.

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Loyalty Marketing

Loyalty marketing is an approach whereby a company focuses on growing and retaining existing customers through incentives and rewards.

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Contests and Sweepstakes

Contests and sweepstakes are two forms of sales promotions which attract consumers by offering them the chance to win a valuable prize.

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Sampling

A free sample is a portion of a product given to consumers at no cost for their trial with the aim of driving product adoption.

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Point-of-Purchase Promotions

Point-of-sale displays are sales promotions that are placed where they can easily draw customer attention and trigger impulse buying.

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Online Sales Promotion

Online sales promotion can create personal relationships, channels of communication, and an exchange of information regarding a product.

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