Marketing
Textbooks
Boundless Marketing
Personal Selling and Sales Promotion
Marketing Textbooks Boundless Marketing Personal Selling and Sales Promotion
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 1

Personal Selling

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
View the full table of contents
2 concepts
Thumbnail
Defining Personal Selling

Personal selling is when salespersons use a process to engage customers and take a sales order that may not otherwise have been made.

Thumbnail
Value of Personal Selling

Personal selling minimizes wasted effort, measures marketing ROI better than most tools, promotes sales, and boosts word of mouth marketing.

Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.