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Boundless Marketing
Marketing Channels
Marketing Textbooks Boundless Marketing Marketing Channels
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Section 3

Channel Structures

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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5 concepts
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B2C Channels

Brick-and-mortar and e-commerce are two main channels of business-to-consumer marketing.

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B2B Channels

B2B channels are often the same as B2C channels, but typically there is a greater emphasis on personal touch.

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Alternative Arrangements

Business-to-government, consumer-to-consumer, and institutional markets are additional types of marketing channels.

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Customer Expectations

A customer can expect varying levels of service and product offerings at different consumer channels.

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Channel Member Characteristics

To maximize sales, a company must carefully consider the fit between its products and the available distribution channels.

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