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Boundless Marketing
Marketing Channels
Marketing Textbooks Boundless Marketing Marketing Channels
Marketing Textbooks Boundless Marketing
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Section 4

Channel Strategy Decisions

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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3 concepts
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Factors Affecting Channel Choice

Channel choice involves understanding the ultimate user and how they prefer to purchase merchandise.

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Distribution Intensity

Product distribution intensity refers to the scale of the distribution network as well as the appropriate selection of location.

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Distribution Centers vs. Direct Store Delivery

Depending on customer needs, marketing channel strategies can utilize distribution centers or move products directly to a store.

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