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Marketing Textbooks Boundless Marketing Integrated Marketing Communications Understanding Promotion
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Concept Version 5
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Reminding and Retaining Customers

Using Existing Customer to Gain New Customers

Using Existing Customer to Gain New Customers

Nurturing customer relationships can lead to customer referrals and new business.

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    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "All sizes | The New Integration: The Traditional Funnel meets The Flipped Funnel | Flickr - Photo Sharing!."
    http://www.flickr.com/photos/jaffejuice/4513863997/sizes/z/ Flickr CC BY.

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