Marketing
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Boundless Marketing
Integrated Marketing Communications
Marketing Textbooks Boundless Marketing Integrated Marketing Communications
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 3

The Promotion Mix

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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6 concepts
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Advertising

Advertising communicates a message to a targeted audience and generates feedback in the form of a sale or other action taken by a consumer.

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Personal Selling

Marketing impacts personal selling and improves the selling environment by increasing exposure to potential customers.

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Sales Promotion

Sales Promotion stimulates market demand, product availability and coordinates public selling, advertising and public relations.

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Public Relations

Public relations is the management of a message between an individual or organization and the public.

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Social Media

Social media as a marketing tool is versatile, far-reaching, fast, inexpensive, fosters brand awareness, and can improve customer service.

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Direct Marketing

Direct marketing goes direct to customers via telephone, mail, fax, TV, radio, online, magazines, newspapers or face-to-face.

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