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Section 2

The Global Marketing Environment

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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5 concepts
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The Importance of Sociocultural Differences

While cultural differences between the U.S. and foreign nations may seem small, those who ignore them risk failure in marketing programs.

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Measuring the Economic Environment

A nation's economic output represents its capacity to produce goods and services, and can help determine market opportunities.

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Political and Regulatory Environment

Political stability, trade blocs, tariffs, and expropriation are risks that should be evaluated prior to marketing in foreign countries.

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Demographics of New Markets

Evaluating the demographic profile of a country can help assess whether or not there is demand for the product or service being marketed.

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Natural Resources, Infrastructure, and Technology of New Markets

The natural resources, infrastructure, and technology of a nation will determine the ease and viability of entering that country's market.

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