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Global Marketing Standardization

International Coca Cola

International Coca Cola

Like many product companies, Coke has used a mix of standardization and localized marketing. For instance, the classic red and white colors remain the same globally while the flavor profile is slightly tweaked based on region of distribution.

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    http://upload.wikimedia.org/wikipedia/commons/f/f8/Coca-Cola_exhibit.jpg CC BY-SA.

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