The Market Research Process

Defining the problem and research objectives is the first step involved in the marketing research process.

The research design is a framework or blueprint for conducting the marketing research project.

Data collection is a crucial step in the research process because it enables the generation of insights that will influence the marketing strategy.

Data Analysis is an important step in the Marketing Research process where data is organized, reviewed, verified, and interpreted.

A successful presentation provides conclusions (based on the insights gathered) that effectively meet the objectives of the research.