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Social Influences on the Consumer Decision Process
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Reference Groups

Friends

Friends

The friends we have are often one of the most powerful reference groups in influencing our consumer behavior.

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "Friends."
    http://commons.wikimedia.org/wiki/File:Friends.jpg Wikimedia CC BY-SA.

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