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Developing a Market Segmentation

Rolex uses a Concentration Strategy

Rolex uses a Concentration Strategy

Rolex focuses on a single market segment-- those who want a luxury watch. Rolex is thus a prime example of the concentration strategy of market segmentation.

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "Rolex Sub2."
    http://commons.wikimedia.org/wiki/File:Rolex_Sub2.JPG Wikimedia CC BY-SA.

Related Terms

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  • market segment
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