Influences of Personality on the Consumer Decision Process

Perception in marketing is described as a process by which a consumer identifies, organizes, and interprets information to create meaning.

Motivation is a psychological incentive or reason for doing something.

Learning in marketing is known as a psychological variable that can significantly affect the purchase decision process for consumers.

Attitude is a psychological variable that is known to affect the purchase decision process of consumers.

In consumer marketing, lifestyle is considered a psychological variable known to influence the buyer decision process for consumers.

Companies can use marketing to educate consumers on a particular issue in an effort to help shape public policy.