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Boundless Marketing
Consumer Marketing
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Marketing Textbooks Boundless Marketing
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Section 11

Consumer Experience

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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Factors Influencing Experience, Involvement, and Satisfaction

The main factors that influence experience, involvement, and satisfaction with a product are personal, social, object and situational.

Marketing Changes Due to Involvement

A company should consider the level of involvement a consumer has with a product in order to guide its marketing strategy.

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