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Competitive Perceptual Positioning
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Concept Version 9
Created by Boundless

Positioning Bases

What Consumer Want and Need

What Consumer Want and Need

What consumers want may not be what they need, but it is important to understand both.

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "What customers / users want & need, do, think & feel | Flickr - Photo Sharing!."
    http://www.flickr.com/photos/visualpunch/7245522666/ Flickr CC BY-SA.

Related Terms

  • perceptual mapping
  • Experiential
  • positioning
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