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Section 3

Industrial Classification

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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3 concepts
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Identifying Potential Business Customers

Market segmentation involves identifying the particular groups of people / organizations that benefit from your product and then selling to them.

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Estimating the Addressable Market

Total addressable market (TAM) is a term that is typically used to reference the revenue opportunity available for a product or service.

Categories of Business Products

Business-to-business (B2B) transactions involve many classifications of business products.

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