Marketing
Textbooks
Boundless Marketing
Advertising and Public Relations
Marketing Textbooks Boundless Marketing Advertising and Public Relations
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 4

Public Relations

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
View the full table of contents
3 concepts
Thumbnail
Public Relations Tools

PR is the practice of managing the flow of information between organizations and the public.

Thumbnail
Handling Unfavorable Publicity

Handling unfavorable publicity means being honest with consumers and putting public interest first.

Thumbnail
Measuring Effectiveness of Public Relations Efforts

Measuring and evaluating the effectiveness of a public relations campaign is necessary to ensure that established objectives are met.

Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.