webcast

(noun)

A video and or audio broadcast transmitted via the Internet.

Related Terms

  • Request for Proposal
  • customer relationship management

Examples of webcast in the following topics:

  • Defining Business Marketing

    • Industry white papers, trade shows, corporate websites, and webcasts are often used as promotional tactics to build brand awareness and generate leads.
  • B2B vs. Consumer Marketing: Similarities and Differences

    • Similar to consumer ads, these advertisements lead to landing pages, where marketing messaging aims to convince web visitors to submit a form, download a brochure, or register for a webcast.
  • Characteristics of Business-Customer Interactions

    • B2B brands often court customers with ongoing communications including newsletters, webcasts, seminars, and other events that add value to the business-customer relationship.
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