USP

(noun)

A unique selling proposition or unique selling point.

Related Terms

  • Nine-Wheel Logic
  • Combination

Examples of USP in the following topics:

  • Focus of an Advertisement

    • The Unique Selling Point or Proposition (USP) is a marketing concept that was first proposed as a theory to understand a pattern among successful advertising campaigns of the early 1940s.
    • The term USP has also been largely replaced by the concept known as a Positioning Statement.
    • When preparing an advertisement, the product's USP must be defined.
    • To find a USP, ask "How is this product different?
  • Identifying Prospects

    • Companies that are able to tailor their products or services to a specific niche market can develop a unique selling proposition (USP) in that particular market segment.
    • A brand's USP enables it to enter markets where there is less competition and greater potential to build brand equity and recognition.
  • Advertising

    • How the product differs from its competition or its Unique Selling Position (USP) is also established.
  • Understanding Strategy + The Creative Brief

    • The promise is sometimes referred to as the benefit statement, Unique Selling Proposition (USP), single minded proposition, single minded thought, single key message, one thing, or strategy.
Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.