telemarketing

(noun)

The business of selling products or services by making unsolicited telephone calls to potential customers.

Examples of telemarketing in the following topics:

  • Passive Representatives

    • Another type of order taker is the telemarketing sales team, which supports field sales by taking customers' orders over the telephone.
    • Outside order takers are a dying breed, and are being replaced by the more cost-effective telemarketing teams.
  • Value of Personal Selling

    • These sales people, then, may miss opportunities to develop a broad base of potential customers that could generate higher sales revenues in the long run.Companies can also reduce sales costs by using complementary techniques, such as telemarketing, direct mail, toll-free numbers for interested customers, and online communication with qualified prospects.
    • Telemarketing and online communication can further reduce costs by serving as an actual selling vehicle.
  • Direct Marketing

    • There are many different direct marketing tools, including direct mail, telemarketing, couponing, direct response TV and radio, face-to-face selling, community campaigns, and grassroots campaigns.
  • Other Pricing Strategies

    • For example, if a firm could replace its field sales force with telemarketing or online access, this function might be performed at lower cost.
  • Price Competition

    • For example, if a firm could replace its sales force in the field with telemarketing or online access, this function might be performed at a lower cost.
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