tangible

(adjective)

Touchable; able to be touched or felt; perceptible by the sense of touch; palpable.

Related Terms

  • intangible

Examples of tangible in the following topics:

  • Benefits and Solutions

    • Goods will need to be displayed to show the tangible benefits, such as their quality and features.
    • The four levels of a product include: core, tangible, augmented, and promised .
    • Once the core product has been indicated, the tangible product becomes important.
    • This tangibility is reflected primarily in its quality level, features, brand name, styling, and packaging.
    • The four levels of a product include: core, tangible, augmented, and promised.
  • Intangibility

    • However, it is possible to give tangible proof for the quality of service, such as through state test scores.
    • Intangibility is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence.
    • It is often used to describe services where there isn't a tangible product that the customer can purchase, that can be seen, tasted, or touched.
    • To reassure the buyer and build his confidence, marketing strategists need to give tangible proof for the quality of service.
  • Defining Product

    • A soccer ball is an example of a tangible product.
    • Most goods are tangible products.
    • For example, a soccer ball is a tangible product .
    • A soccer ball is an example of a tangible product, specifically a tangible good.
    • Break down the different components that make up tangible and intangible products
  • Consumer Products

    • A consumer product is any tangible product for sale that is used by a person or household for non-business purposes.
    • A consumer product is generally any tangible product for sale that is used for personal, family, household or non-business purposes.
  • Product, Placement, Promotion, and Price

    • The term "product" is defined as anything, either tangible or intangible, offered by the firm; as a solution to the needs and wants of the consumer; something that is profitable or potentially profitable; and a goods or service that meets the requirements of the various governing offices or society.
    • Tangible products are those that have an independent physical existence.
    • Typical examples of mass-produced, tangible objects are automobiles and the disposable razor.
    • This 1932 Horch 670 V12 is an example of a tangible product whose price should reflect its image as a classic collectible.
  • Services as Products

    • A taxi service is a service that is tangible.
    • Today, however, most products are partly tangible and partly intangible, so the dominant form is to classify them as either goods or services (all are products).
  • Product, Placement, Promotion, and Price

    • Since services are intangible in nature, most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience.
    • Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible and unique experience to their guests.
    • Since the services hair salons are provide are intangible in nature they may incorporate certain tangible elements, such as exclusive hair products or a relaxing environment into their offering to enhance customer experience.
  • Value of Branding

    • Branding is crucial to the success of any tangible product.
  • Motivation

    • Incentive Theory: A reward, tangible or intangible, is presented after the occurrence of a behavior, with the intent of causing the behavior to occur again.
  • SIVA: Solution, Incentive/Information, Value, and Access

    • These perceptions can be in regard to tangible and intangible benefits that a product offers.
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