Synergy

Examples of Synergy in the following topics:

• Methods for Evaluating Marketing Performance

  • Using different measurements to evaluate different communications activities, competitors, and markets does not allow direct comparison and results in lost synergies.

• New Service Development

  • To chart the factors that are involved and create synergy between them, new service development draws heavily upon the fields of technology and business networks.

• Setting Goals

  • This synergy between different marketing elements maximizes their cost effectiveness .

• Relationship Marketing and Management

  • When an implementation is effective, then people, processes, and technology work in synergy to increase profitability and reduce operational costs.

• Influence on the Entire Supply Chain

  • By coordinating with product developers, plant managers (manufacturing), and logistics partners (distribution), companies can use this synergy between its departments to compete effectively in the marketplace and help drive firm revenue.

• Channel Partnering

  • Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy.

• Global Marketing in the U.S.

  • Example: The primary objective of the company is to achieve a synergy in the overall operation, so that by taking advantage of different exchange rates, tax rates, labor rates, skill levels, and market opportunities, the organization as a whole will be greater than the sum of its parts.