SWOT Analysis

(noun)

A structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture.

Related Terms

  • market saturation
  • purposeful development
  • diversification
  • Generation X

Examples of SWOT Analysis in the following topics:

  • Conducting a Situational Analysis

    • Once the company began to run into problems, it went back and conducted a detailed SWOT analysis.
    • The situation analysis consists of several methods of analysis: The 5Cs, SWOT and Porter's five forces analyses.
    • A SWOT analysis is another method under the situation analysis that examines the Strengths and Weaknesses of a company (internal environment) as well as the Opportunities and Threats within the market (external environment) .
    • A SWOT analysis looks at both current and future situations, where they analyze their current strengths and weaknesses while looking for future opportunities and threats.
    • A SWOT analysis can be a useful tool in conducting a situational analysis.
  • Organizational Online Buying

    • A SWOT analysis includes analysis of markets and trends and can involve potential scenarios, so it shares important intersections with forecasting.
  • Ansoff Opportunity Matrix

    • New product development is a process that has two parallel paths: one involves the idea generation, product design, and detail engineering; the other involves market research and marketing analysis.
    • Because of the high risk involved with diversification, many marketing experts believe a company shouldn't attempt diversification unless there is a high return on investment and their SWOT analysis makes them feel that they have a chance of succeeding in the new market with a new product.
  • Idea Generation

    • Ideas for new products can be obtained from basic research using a SWOT analysis.
  • Understanding The Agency System + Account Services

    • If you’re feeling a little “businessy,” check out these situation analysis examples:
  • Qualitative and Quantitative Analysis

  • Analyzing Data

    • In statistical applications, some people divide data analysis into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA).
    • All are varieties of data analysis.
    • Types of data analysis outputs: heat map, bar plots, scatter plots.
    • Researchers can set up a debriefing meeting to review the analysis.
    • Summarize the characteristics of data preparation and methodology of data analysis
  • Business Analysis

    • The first step in the business analysis process is to examine the projected demand for the product.
    • A complete cost appraisal is also necessary as part of the business analysis.
    • Based on these costs, the business analysis stage will estimate the likely selling price.
    • Financial ratio analysis allows an observer to put the data provided by a company in context.
    • Demonstrate knowledge of the components included in the business analysis stage of product development
  • Scanning and Analysis

    • One approach is the PEST analysis.
    • Of the four categories explored in the PEST analysis, the company has the least control over economic factors.
    • Two more factors, the environmental and legal factor, are defined within the PESTEL analysis (or PESTLE analysis).
    • The segmentation of the macro environment according to the six presented factors of the PESTEL analysis is the starting point of the global environmental analysis.
    • The six environmental factors of the PESTEL analysis are the following:
  • Marginal Analysis

    • Pricing decisions tend to heavily involve analysis regarding marginal contributions to revenues and costs.
    • Pricing decisions tend to heavily involve analysis regarding marginal contributions to revenues and costs.
    • In the marginal analysis of pricing decisions, if marginal revenue is greater than marginal cost at some level of output, marginal profit is positive and thus a greater quantity should be produced.
    • This series of cost curves shows the implementation of profit maximization using marginal analysis.
    • Identify the characteristics of a marginal price analysis relative to pricing decision making
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