subculture

(noun)

A group of people who share a set of secondary values, such as hipsters.

Related Terms

  • ethics
  • culture

Examples of subculture in the following topics:

  • Cultural Values

    • Many factors can place an individual in one or several subcultures.
    • Five of the most important factors that create subcultures are:
    • Material culture - People with similar income may create a subculture.
    • Social institutions - Those who participate in a social institution may form a subculture.
    • Language - People with similar dialects, accents, and vocabulary can form a subculture.
  • Culture

    • Culture can be further divided into subcultures.
    • One's race, religion and class are all ways subcultures can be established.
    • For example, a person can be a part of the larger "American" culture and still be a member of other subcultures based on his or her socio-economic background.
    • Each of these subcultures will have specific influences on consumer behavior.
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