sponsor

(noun)

One that pays all or part of the cost of an event, a publication, or a media program, usually in exchange for advertising time.

Related Terms

Examples of sponsor in the following topics:

  • Contests and Sweepstakes

    • A sweepstake entices consumers to submit free entries into drawings of chance (and not skill) that are tied to product or service awareness wherein the featured prizes are given away by sponsoring companies.
    • Winner filing affidavit of eligibility (compliance with official rules) with sponsor's sweepstakes promotion agency;
    • Winner filling any required federal or state tax forms with sponsor's sweepstakes promotion agency;
    • By law, the sponsors of sweepstakes must not require the prize winners to pay any shipping or handing charges in order to win or receive their prizes.

  • Encouraging Product Trials

    • Sponsoring or exhibiting at an event related to the target consumers' interests and following up with press coverage in local and national publications.

  • Mobile Marketing

    • In some networks, brands are also able to sponsor messages sent P2P (person-to-person).
    • Some companies sponsor entire games to drive consumer engagement, a practice known as mobile advergaming or ad-funded mobile gaming.

  • Corporate Advertising

    • It attempts to build a favorable image for its sponsor.
    • The difference is that in advocacy advertising, the sponsor pushes a point of view that may have nothing to do with selling the product or building an image.

  • Goals of Consumer Market Research

  • Collecting Data

  • Mobile Consumer Behavior

    • In some networks, brands are also able to sponsor messages that are sent P2P (person-to-person).

  • Main Social Networks

    • They offer promotional opportunities to any company or individual who is interested in sponsoring a video.

  • Types of Marketing Channels

    • Direct selling often, but not always, uses multi-level marketing (a salesperson is paid for selling and for sales made by people they recruit or sponsor) rather than single-level marketing (salesperson is paid only for the sales they make themselves).

  • Creating a Media Plan

    • In addition, it would require extensive primary research, either by the sponsoring firm or their advertising agency in order to assess how a particular message and the target audience would relate to a given medium.