spin

(noun)

an effect that colors the truth by selectively presenting facts that support a desired position and can sway public opinion.

Related Terms

  • Public
  • Messaging

Examples of spin in the following topics:

  • Public Relations

    • Spin polishes and colors the truth by selectively presenting facts that support a desired position and can sway public opinion.
  • Brands and Brand Lines

    • The new product is oftentimes referred to as a spin-off.
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