SMS

(noun)

A text message sent on a cell phone.

Related Terms

  • Bluetooth
  • MMS

Examples of SMS in the following topics:

  • Marketing Innovation Trends

    • Over the past few years, SMS (short message service) marketing has become a legitimate advertising channel in some parts of the world.
    • On average, SMS messages are read within four minutes, making them highly convertible.
    • Most mobile operators in the U.S. demand a double opt-in from the consumer and the ability for the consumer to opt-out of the service at any time by sending the word STOP via SMS.
    • SMS marketing services typically run off a short code, but sending text messages to an email address is another methodology.
    • It can be much cheaper when compared to SMS marketing in the long run, but it can become quite expensive initially because of the cost involved in application development.
  • Mobile Marketing

    • During the early 2000s, marketing through cell phones' Short Message Service (SMS) became increasingly common in Europe and parts of Asia.
    • Consequently, SMS marketing has become a legitimate advertising channel in both developed and developing economies around the world.
    • On average, it is estimated that SMS messages are read within four minutes after delivery to a mobile device.
    • Unlike SMS, Multimedia Message Service (MMS) mobile marketing combines the delivery of images, text, audio and video.
    • Although it can potentially be viewed as interruptive by the end user, its long-term costs are lower than SMS marketing.
  • Direct Marketing

    • Mobile technology direct marketing includes SMS-short message service, MMS-multi-media message service, QR Codes, applications, push notifications sent directly to users, and location based messages.
  • Brand Loyalty

  • Mobile Consumer Behavior

    • For example, SMS marketing has become increasingly popular.
  • Social Behavior of Consumers

    • While adolescent females and adult women are found to be more active in sending SMS messages, males send and receive more audio calls.
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