SAM

(noun)

Served market share (SAM) is the percentage of the market that is already being served, either by that company or all providers.

Related Terms

Examples of SAM in the following topics:

  • Estimating the Addressable Market

    • Including competition and distribution issues then frames the strategy within realistic boundaries and allows a company to gauge served market share (SAM), the percentage of the market that is already being served, either by that company or all providers.
    • The North American Industry Classification (NAICS) categorizes businesses and collects data within specific economic activities, thus assisting in measuring the SAM.

  • Sampling

    • Food courts, grocery stores, and companies such as Costco and Sams Club routinely give out free samples to customers to persuade them to buy the product.