repositioning

Examples of repositioning in the following topics:

• Repositioning

  • Repositioning involves changing the identity of a product relative to competing products.
  • Repositioning involves changing the identity of a product relative to competing products.
  • Many famous companies have saved failing products by repositioning them in the market.
  • An organization can reposition a product line, a brand, or an entire company.
  • The complete dedication of stakeholders and the creation of a product that is in demand can help companies survive a repositioning strategy.

• Adjustments to Products

  • The VW Beetle is an example of a product that has been adjusted and repositioned over the years in response to changes in technology, costs, and customer preferences.
  • Product repositioning involves changing the market's perceptions of a product or brand so that it can compete more effectively in its present market or in other market segments.

• GE Approach

  • It is also a good way to assess how a company is doing in a specific market and if repositioning may be necessary to revive a faltering product line, brand, or organization.

• Price Competition

  • A retailer such as K-mart, known as a discount chain, found it impossible to reposition itself as a provider of designer women's clothes .

• Impact of the Product Life Cycle on Marketing Strategy

  • By imaginatively repositioning their products, companies can change how customers mentally categorize them.