publicity

(noun)

Advertising or other activity designed to rouse public interest in something.

Related Terms

  • Direct Marketing
  • stakeholder

Examples of publicity in the following topics:

  • Public Relations

    • Public relations is the management of a message between an individual or organization and the public.
    • Simply put, public relations manages communication between an organization and the public.
    • The ideal end results of public relations is for the information to serve both the source and the public interest.
    • An asymmetrical public relations model allows feedback to flow from the public back to the originating organization, using it as an attempt to persuade the public to change.
    • Consumer/lifestyle public relations – gaining publicity for a particular product or service
  • AIDA

  • Consumerism and Advertising

  • The 4 P's of Marketing

  • Top U.S. Advertising Agencies

  • The Responsibilities of Account Executives

  • Consumer Behavior and Advertising

  • Primary and Secondary Research

  • Qualitative and Quantitative Analysis

  • Advertising Strategy v. Creative Strategy

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