Public relations

Examples of Public relations in the following topics:

• Public Relations

  • Public relations is the management of a message between an individual or organization and the public.
  • Simply put, public relations manages communication between an organization and the public.
  • The ideal end results of public relations is for the information to serve both the source and the public interest.
  • Negative public relations, also called dark public relations (DPR), is a process of destroying or discrediting.
  • Consumer/lifestyle public relations – gaining publicity for a particular product or service

• Public Relations Tools

  • Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public.
  • Public relations may include an organization or individual gaining exposure to an audience through topics of public interest and news items.
  • When a public relations practitioner is working in the field, they build a list of relationships that become assets, especially in media relations.
  • Sponsorship is often used as part of a public relations campaign.
  • Give examples of communications tools used to develop effective public relations programs

• Measuring Effectiveness of Public Relations Efforts

  • Measuring and evaluating the effectiveness of a public relations campaign is necessary to ensure that established objectives are met.
  • Evaluation of a public relations campaigns is the measurement of results against established objectives, which are set during the planning process.
  • The desire to improve results the next time is a major reason for evaluating public relations efforts.
  • Before any public relations program can be properly evaluated, it is important to clearly establish a set of measurable objectives.
  • Placing large QR codes on billboards on busy streets or highways may not be an effective approach to public relations.

• Careers in Marketing

  • The marketing field provides a wide range of careers for aspiring professionals in areas such as brand management, public relations, and communications.
  • Brand manager roles touch all areas of marketing, including advertising, design, public relations, internal and external communications, and customer service.
  • Public relations (PR) specialists manage the flow of information between individuals or organizations and the public.
  • PR specialists help clients and companies gain exposure to target audiences using topics of public interest and news items that do not require direct payment.

• Sales Promotion

  • Sales Promotion stimulates market demand, product availability and coordinates public selling, advertising and public relations.
  • The primary objective of a sales promotion, a catch all marketing function, is to stimulate market demand, improve product availability and to coordinate public selling, advertising and public relations.
  • It is a component of a marketing plan's "promotional mix" that usually includes advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibition.

• The Flow of Agency-Related Activities

• Target Market Characteristics

  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • Product related segmentation describes a target approach for customers who already own a specific product.

• Encouraging Product Trials

  • Sponsoring or exhibiting at an event related to the target consumers' interests and following up with press coverage in local and national publications.
  • Using an opt-in database to send mail-outs or email newsletters with information on how to take advantage of the product trial and related promotions.

• Problems with Packaging

  • Many of the problems in packaging can be related to issues regarding labels, graphics, safety, and the environment.
  • Many of the ethical issues are related to the environment, labels, graphics, and safety.

• Fixed Costs

  • They tend to be time-related, such as salaries or rents being paid per month.
  • This is in contrast to variable costs, which are volume-related and are paid per quantity produced.
  • Fixed costs are not permanently fixed - they will change over time - but are fixed in relation to the quantity of production for the relevant period.
  • Describe the characteristics of fixed costs and they relate to pricing decisions