primary demand

(noun)

The demand for an entire product category.

Related Terms

  • selective demand
  • Market Share

Examples of primary demand in the following topics:

  • Market Share

    • Market share is key metric that helps firms evaluate demand in their market and can be influenced by PR and marketing campaigns.
    • This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market.
    • Selective demand refers to demand for a specific brand while primary demand refers to demand for a product category.
    • Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors.
    • The price reduction is intended to increase demand from customers who are judged to be sensitive to changes in price.
  • Product Advertising

    • This form of advertising is designed to stimulate primary demand for a new product or product category (McDaniel et al, 2006).
    • The goal of using competitive advertising is to influence demand for a specific brand (McDaniel et al, 2006).
  • Market Share/Sales

    • Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors.
    • The task of marketing management relates to managing demand.
    • Demand must be managed in order to regulate exchanges or sales.
    • Decreasing price may increase demand and lead to higher market share, though it could also provoke a competitive response.
  • Concentrated Targeting

    • The primary disadvantage of concentration strategy is related to the demand of the segment.
    • As long as demand is strong, the organization's financial position will be strong.
    • If demand declines, the organization's financial position will also decline.
  • Defining Promotion

    • As a key marketing element, promotion comprises communications tactics used to educate consumers, increase demand, and differentiate brands.
    • Promotion is one of the primary elements used in the marketing mix.
    • As organizations implement their promotional plan, they also seek to educate consumers, increase consumer demand, and differentiate their products and services in the marketplace .
  • Support and Help

    • This increased demand for technical services requires IT support organizations to be more agile in diagnosing and resolving product issues.
    • The Internet serves as a primary source for freely available product support.
    • Virtual help desks, which allow organizations to virtually deploy IT technicians on demand to support users can efficiently manage and allocate organizational resources.
  • The Demand Curve

    • This is referred to as the demand curve.
    • The demand curve for all consumers together follows from the demand curve of every individual consumer: the individual demands at each price are added together.
    • The constant "b" is the slope of the demand curve and shows how the price of the good affects the quantity demanded.
    • The graph of the demand curve uses the inverse demand function in which price is expressed as a function of quantity.
    • The shift of a demand curve takes place when there is a change in any non-price determinant of demand, resulting in a new demand curve.
  • Primary and Secondary Research

  • Influence on the Entire Supply Chain

    • Supply chains are crucial functions that allow organizations to translate customer demand into product fulfillment and market delivery.
    • A primary example are organizations that hire external suppliers to produce marketing materials (print publications, promotional products, and point of sale systems) to market their products and services.
    • One of the primary responsibilities of marketing is to encourage communication between different parts of an organization to facilitate knowledge sharing.
    • These range from supporting internal and external collaboration and lead time reduction initiatives, to streamlining feedback from customer and market demand and improving customer-level forecasting.
  • Business Analysis

    • The primary focus of the business analysis stage is to determine whether the product idea will ultimately be profitable or not.
    • However, while this is the primary consideration, it is not the only consideration.
    • The first step in the business analysis process is to examine the projected demand for the product.
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