perishable

(noun)

That which perishes or is short-lived.

Related Terms

  • inventory
  • forecast

(adjective)

Liable to perish; short lived.

Related Terms

  • inventory
  • forecast

Examples of perishable in the following topics:

  • Perishability

    • Perishability of services implies that service capacity cannot be stored, saved, returned, or resold once rendered to a customer.
    • Services are perishable in two regards.
    • Perishability can affect company performance as balancing supply and demand is very difficult.
    • It is a perishable entity.
    • Describe why business services are perishable and how perishability impacts services marketing
  • Product, Placement, Promotion, and Price

    • Perishability--unused capacity cannot be stored for future use.
    • In the case of services, the "product" is intangible, heterogeneous and perishable.
  • Yield Management Systems

    • Yield management is the process of understanding, anticipating, and influencing consumer behavior to maximize yield or profits from a fixed, perishable resource, such as hotel room reservations and airline seats .
    • Yield management is particularly suitable when selling perishable products, which are goods that become unsellable at a point in time (for example, airline tickets just after a flight takes off).
  • Services as Products

    • If totally intangible, they are exchanged directly from the producer to the user, cannot be transported or stored, and are almost instantly perishable.
  • Sampling

    • Sometimes samples of non-perishable items are included in direct marketing mailings.
  • Selecting Marketing Channels

    • For example, a perishable item must get to the consumer on a timely basis, therefore the marketing channels would have be as short and direct as possible.
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