negotiation

(noun)

the process of achieving agreement through discussion

Related Terms

  • trade-off
  • marketing exchange

Examples of negotiation in the following topics:

  • Negotiating

    • B2B buyers and sellers use negotiating tactics to agree upon terms and pricing that benefit both the customer and the seller.
    • The negotiation process is an important step during the business-to-business (B2B) buying process.
    • Due to globalization and evolving business trends, more companies are now using negotiation teams.
    • The capacity base of a negotiation team can also reduce errors and strengthen the long-term buyer-seller relationship because of the improved accuracy and wider range of knowledge that can be brought to the negotiation.
    • Negotiating tactics in B2B transactions involve taking into account both buyer and seller interests.
  • The World Trade Organization (WTO)

    • The organization is attempting to complete negotiations on the Doha Development Round, which was launched in 2001 with an explicit focus on addressing the needs of developing countries.
    • Most observers must start accession negotiations within five years of becoming observers.
    • The Doha negotiations round was to be an ambitious effort to make globalization more inclusive and to help the world's poor, particularly by slashing barriers and subsidies in farming.
    • These points of contention have hindered any progress to launch new WTO negotiations beyond the Doha Development Round.
    • The WTO has managed international trade negotiations among its members since 1995.
  • Trade and Globalization

    • It provides a framework for negotiating and formalizing trade agreements, and a dispute resolution process aimed at enforcing participants' adherence to WTO agreements.
    • The WTO is attempting to complete negotiations on the Doha Development Round, which was launched in 2001 with an explicit focus on addressing the needs of developing countries.
    • These points of contention have hindered any progress toward launching new WTO negotiations beyond the Doha Development Round.
  • Buying Centers

    • Buyers - Buyers select suppliers and negotiate the terms of purchase.
  • B2B vs. Consumer Marketing: Similarities and Differences

    • While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
  • Support Personnel

    • Where a product is highly technical and negotiations complex, product and financial specialists may support salespeople, presenting detailed technical information required by customers.
  • Approach

    • Yet it cannot be over-emphasized that, however good his negotiating or closing skills, he will always fail in his selling if he isn't comfortable approaching new prospects.
  • Business Marketing

    • While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
  • Push and Pull Strategies

    • Sometimes a company has to negotiate with a retailer to stock a specific item because retailers have limited store space and need to stock items they know will sell.
  • The Marketing Exchange

    • There tends to be some negotiation between the parties in the exchange process.
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