Examples of motivation in the following topics:
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- Motivation can originate from oneself (intrinsic) or from other people (extrinsic).
- Intrinsic motivation is based on taking pleasure in an activity, while common extrinsic motivations are rewards, like money.
- However, motivation is ultimately linked to emotion.
- Intrinsic motivation has been studied since the early 1970s.
- External, or extrinsic motivation comes from outside of the individual.
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- For brands to successfully stimulate consumer demand, they must understand consumer needs and motives.
- Motives produce goals, which can be positive or negative for the individual.
- The difficulty of defining motives and dealing with motivation in consumer research accounts for its limited application in marketing.
- For the most part, the research in motivation involves benefit segmentation and patronage motives.
- To stimulate demand, brands must first understand the needs and motives of consumers.
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- Employees are best motivated through effective job design, equitable compensation, and treatment as stakeholders in the company.
- To motivate employees and improve firm performance, companies should strive for employee participation and influence.
- It is thus essential to design their jobs with the goal of motivating them.
- Motivation describes the forces within the individual that account for the level, direction, and persistence of effort expended at work.
- Following the above paradigms can lead to a more motivated and more successful sales team (and workforce in general).
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- Different types of buying decisions can involve logical, impulsive, and emotional motivations.
- Different types of buying decisions can include logical, impulsive, and emotional motivations.
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- Measurements of demographic, personality, and attitudinal variables are convenient measurements of less conspicuous motivational factors.
- People with similar physical and psychological characteristics may be similarly motivated.
- Motives can be positive (convenience), or negative (fear of pain).
- So marketers attempt to observe motivation directly and classify market segments accordingly.
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- The practice of intrapreneurship represents corporate management styles that integrate risk taking and innovative approaches, as well as reward and motivational techniques traditionally aligned with entrepreneurship.
- Employees often serve as examples for intrapreneurship, and motivate other employees to undertake new or even revolutionary initiatives.
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- Learning is considered to have a psychological influence on consumer behavior, along with motivation and personality, perception, values, beliefs and attitudes and lifestyle.
- Learning is considered to have a psychological influence on consumer behavior, along with motivation and personality, perception, values, beliefs, and attitudes and lifestyle.
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- When people are not motivated to process the message, simply the number of arguments presented in a persuasive message will influence attitude change, such that a greater number of arguments will produce greater attitude change.
- In the central route to persuasion, the individual is presented with the data and motivated to evaluate the data and arrive at an attitude-changing conclusion.
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- Researchers generally agree that shoplifters are driven by either economic or psychosocial motives.
- Psychosocial motivations may include peer pressure, a desire for thrill or excitement, impulse, intoxication, or compulsion.
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- Ensuring these intermediaries are trained and motivated to sell the firm's products is crucial to a brand's competitive strategy; i.e., its accessibility and availability to buyers.
- Promotional tactics are often used by companies use to motivate channel intermediaries to stock their brand over other products.