maturity

(noun)

The stage in the product life cycle where sales growth ultimately peaks, then slows as the product reaches widespread acceptance, and competition is fierce.

Related Terms

  • market saturation

Examples of maturity in the following topics:

  • Maturity

    • The maturity stage follows the growth stage in the product's life cycle (see ).
    • However, despite this, sales continue to grow in the early part of the maturity phase.
    • The stage that lasts the longest in the product life cycle is the Maturity stage.
    • So, during the maturity stage, the following occurs:
    • Identify the market conditions of a product in stage 3, maturity of the product life cycle.
  • Stages in the Product Life Cycle

    • There are four stages in the product life cycle: introduction, growth, maturity, and decline.
    • There are four stages in the product life cycle: introduction, growth, maturity, and decline .
    • In the maturity stage of the product life cycle, sales will reach their peak.
  • Product Life-Cycle Curve

    • The duration of each product's life cycle stage is unpredictable, making it difficult to detect when maturity or decline has begun.
    • They show that the product does not make much profit during early periods of the life cycle, meaning the maturity stage must be extended to maximise profits.
    • Facebook is in the mature phase of the product life cycle.
    • Thus, we can say that Facebook is comfortably in the maturity stage.
    • The iPod touch is currently in the mature phase of the product life cycle.
  • Impact of the Product Life Cycle on Marketing Strategy

    • It gains more and more customers as it grows and, eventually, the market stabilizes and the product becomes mature.
    • At maturity, the strong growth in sales diminishes.
    • They can rescue products struggling in the maturity phase of their life cycles and get them back to the growth phase.
  • The Product Life Cycle

    • Every product goes through the various life cycle phases of introduction, growth, maturity and decline.
  • Branding Strategies

    • A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace.
    • A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace.
  • BCG Matrix

    • A dog has a low market share in a mature industry.
  • Social Marketing

    • Social marketing has, in the last two decades, matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing.
  • When to Modify Products

    • Products travel through market introduction, growth, maturity, saturation and decline, posing different challenges, opportunities and problems to manufacturers and sellers depending on industry and target audience.
  • Growth

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