lobbyist

(noun)

A person remunerated to persuade (to lobby) politicians to vote in a certain way or otherwise use their office to effect a desired result.

Related Terms

  • feedback
  • marketing mix
  • distribution channels

Examples of lobbyist in the following topics:

  • Environmental Management

  • Responding to the External Environment

    • For example, a pharmaceutical company may employ lobbyists to change laws related to their business.
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