latent

(adjective)

Existing or present but concealed or inactive.

Related Terms

Examples of latent in the following topics:

  • Stimulating Demand

    • It is possible and common to have latent needs that do not serve as the motive of behavior.

  • What Are Markets

    • There must be a true need or want for the product, service, or idea; this need may be recognized, unrecognized, or latent.