fragmentation

(noun)

The act of fragmenting or something fragmented; disintegration.

Related Terms

Examples of fragmentation in the following topics:

  • Introduction to Integrated Marketing Communications

    • Companies can then view the performance of their communication tactics as a whole instead of as fragmented pieces.

  • Setting Goals

    • The cost effectiveness of mass media due to fragmentation has forced integrated marketing communications to the forefront of modern marketing.

  • Holistic Marketing

    • Integrated marketing is becoming more significant in marketing practice because of the reduced cost effectiveness of mass media and media fragmentation.

  • Relationship Marketing and Management

    • This fragmented implementation can cause inherent challenges, as only certain parts are used and the system is not fully functional.

  • CRM and Personal Selling

    • This fragmented implementation can cause inherent challenges, as only certain parts are used and the system is not fully functional.