follow-up

(verb)

to take further actions remaining after an event; to continue, revisit, or persist; especially, to maintain communication

Related Terms

  • mediocre

Examples of follow-up in the following topics:

  • Following Up

    • Regular follow up is an integral part of good customer service.
    • Critical to the process is the person that does the follow up.
    • Some customers prefer more follow up while others require little or no follow-up.
    • The type of follow up is also important; a call, a note, a visit or an email.
    • The time frame in which the follow up takes place also impacts the experience.
  • Defining Personal Selling

    • The personal selling process is a seven step approach: prospecting, pre-approach, approach, presentation, meeting objections, closing the sale, and follow-up.
    • Finally, the salesperson must remember to follow up after the sale is made.
  • Post-Purchase Behavior

    • Another example is when customers are asked for their contact information at the point of purchase so they can be targeted later with a follow-up call that surveys the product's performance and consumer satisfaction.
    • This approach could help influence or alleviate feelings of cognitive dissonance or "buyer's remorse" following a product purchase.
  • Encouraging Product Trials

    • Sponsoring or exhibiting at an event related to the target consumers' interests and following up with press coverage in local and national publications.
  • Handling Unfavorable Publicity

    • The following principles represent best practices in crisis management: be prepared, do the right thing, communicate quickly and accurately, and follow up.
    • It is also possible to set up a communication system that can be activated in almost any emergency situation.
  • Proactive Representatives

    • They are tracking, sniffing, looking, following their leads, and finding prey.
    • They follow-up with their customers and stay connected to them.
    • The good hunters will close well and take care of the customer, but most hunters are not very good at follow-through.
  • Channel Partnering

    • Provide an explanation or introduction to your partner marketing program as soon as a new partner is signed up, including what resources are available.
    • Follow up with your partners after campaigns and ask how they did and what you can do to help next time.
    • Ensure your partners are using your content correctly and following your brand guidelines.
  • Defining the Vision

    • An organizational vision should be made up of two fundamental components: a core ideology and an envisioned future.
    • If you want people to follow your vision, you'll have to provide one in which they can invest (emotionally at first and actively later on).
    • Porras, outlined a framework to define organizational vision, suggesting that it should be made up of two fundamental components: a core ideology and an envisioned future.
    • The core ideology is made up of core values and a core purpose.
  • Identifying the Target Market

    • CVS Caremark's target market is women since they make up 80 percent of the pharmacy chain's customers.
    • A seven step approach proposed by Roger Best is as follows:
    • The biggest mistake that it's possible to make in targeting is trying to reach everybody and ending up appealing to no one.
  • Decision-Making Units

    • For example, in the hi-tech sector, the decision making unit generally comprises the following roles:
    • If a product poses challenges at the installation phase, then the infrastructure buyer and/or DMU steps in to decide whether the return on investment (ROI) is worth the time and money required to set up the infrastructure.
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