Experiential

(adjective)

Of, related to, encountered in, or derived from experience

Related Terms

  • positioning
  • perceptual mapping

Examples of Experiential in the following topics:

  • Learning

    • Kolb styles model is based on the experiential learning theory, which was explained in his book Experiential Learning: Experience as the Source of Learning and Development (1984).
    • An individual may exhibit a preference for one of the four styles—accommodating, converging, diverging, and assimilating—depending on his or her approach to learning via the experiential learning theory model.
    • Kolb styles model is based on the experiential learning theory.
  • Positioning Bases

    • Positioning is facilitated by perceptual mapping to determine the ideal points of consumers.This helps to determine if positioning should be functional, symbolic, or experiential.
    • One purchase solved a problem and exemplifies functional positioning while the other purchase is an example of symbolic and/or experiential positioning.
  • Branding

    • Some people distinguish the psychological aspect of a brand from the experiential aspect.
    • The experiential aspect consists of a consumer's overall contact with the brand, otherwise known as the "brand experience. "
Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

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