ethnography

(noun)

The branch of anthropology that scientifically describes specific human cultures and societies.

Related Terms

  • Online Research Method
  • Focus Group
  • Empirical Data
  • Homogeneous

Examples of ethnography in the following topics:

  • Digital Surveys

  • Researching Using Digital Media

  • Collecting Data

    • In marketing research, an example of data collection is when a consumer goods company hires a market research company to conduct in-home ethnographies and in-store shop-alongs in an effort to collect primary research data.
  • Quantitative vs. Qualitative Research

  • Generating Needs

    • Different qualitative research techniques such as in-depth interviews, ethnographies, and focus group sessions permit the identification of the core market needs.
Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

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