equity

Examples of equity in the following topics:

• Brand Equity

  • This is why brand equity is oftentimes directly correlated with a brand's profitability.
  • This is why brand equity is oftentimes directly correlated with a brand's profitability.
  • Brand equity is strategically crucial, but also very difficult to quantify.
  • Other ways that brand equity can be measured (these can be used individually or in combination):
  • List the 10 attributes used to measure brand equity according to marketing professor and brand consultant David Aaker

• Brands and Brand Lines

  • Organizations use this strategy to increase and leverage brand equity.
  • Brand line extensions are crucial because they reduce financial risk associated with new product development by leveraging the parent brand name to enhance consumers' perception as a result of its core brand equity.
  • Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity.
  • Some studies show that negative impact may dilute brand image and equity.

• Motivating and Compensating Salespeople

  • The second consideration in creating a base pay system is external equity.

• Marketing Performance Metrics

  • More accurately assessing company marketing assets such as brand equity and its level of effectiveness among target audiences

• Defining Promotion

• Identifying Prospects

  • A brand's USP enables it to enter markets where there is less competition and greater potential to build brand equity and recognition.

• Profit-Maximization Pricing

  • Revenue is the amount of money that a company receives from its normal business activities, usually from the sale of goods and services (as opposed to monies from security sales such as equity shares or debt issuances).To obtain the profit maximising output quantity, we start by recognizing that profit is equal to total revenue (TR) minus total cost (TC).

• Pricing During Difficult Economic Times

  • Intel wanted to protect the brand equity and price premium of its Pentium chips, but it also wanted to avoid AMD gaining a foothold on the lower end of the market.

• Managing Strategy

  • It is this value proposition that reinforces the firm's chosen positioning, builds customer loyalty and brand equity among target customers, and achieves the firm's marketing and financial objectives.

• Product, Placement, Promotion, and Price

  • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.