demographic

Examples of demographic in the following topics:

• Demographics of New Markets

  • Marketers typically combine several variables to define a demographic profile.
  • A demographic profile (often shortened to a "demographic") is a term used in marketing and broadcasting to describe a demographic grouping or a market segment.
  • The five types of demographics for marketing are age, gender, income level, race, and ethnicity.
  • Most demographic information is also culturally based.
  • Demographics can be measured in a variety of ways.

• Target Market Characteristics

  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
  • A demographic or socioeconomic target market would focus on a specific gender, age group, income level, or education level.
  • Irish Spring would focus on a male demographic.
  • For example, the televisions station G4 is aimed at men but also gamers in the age 16-34 demographic.

• Demographics

  • Marketers must understand the different demographic groupings that exist and the demographic changes that are constantly occurring.
  • Demographics describe the observable characteristics of individuals living in the culture.
  • It is important that marketers understand the demographic segment that they are focusing on.
  • One differentiation is by generation--two of the biggest demographic groups are the baby boomers and generation X.
  • Identify common demographic traits used by marketers and demographic changes in the current marketplace

• Determining Segmentation Variable(s)

  • Markets can be segmented primarily according to geographic, demographic, usage, and psychological segments--or a combination of the above.
  • As noted, religion is an interesting basis for demographic segmentation.
  • Demographics can be used to help companies develop products that meet current and future consumer needs.
  • Segmentation should recognize psychological as well as demographic influences.
  • Measurements of demographic, personality, and attitudinal variables are convenient measurements of less conspicuous motivational factors.

• Developing a Market Segmentation

  • A market segmentation is developed based on one of two strategies and several consumer identifying characteristics like demographics and behavior.
  • The geo-cluster approach combines demographic data with geographic data to create a more accurate profile of a specific consumer.
  • Demographic segmentation variables are among the most popular bases for segmenting customer groups because customer wants are closely linked to variables such as income and age and because there is a plethora of demographic data available.
  • Foreigners within the same demographic group can exhibit very different psychographic profiles.

• Databases

  • This customer information oftentimes includes, but is not limited to, a variety of data, including name and address, history of shopping and purchases, demographics, and brand and product consumption.
  • When companies want to conduct consumer market research, they call on these research facilities to request consumers who fit a specific demographic and behavioral profile so that these prospective respondents can then be contacted to participate in research studies.
  • Database research provides the raw data that has already been contributed by the purchaser when they complete brief surveys that ask for their contact and demographic information during or after a product purchase .
  • The resulting list can be merged with another list of women who are Hispanic and African American to further target this niche demographic.

• Defining Consumers

  • A consumer can be a person (or group of people), generally categorized as an end user or target demographic for a product, good, or service.
  • Now, there is a trend in marketing to individualize the concept of "A Consumer. " Rather than generating broad demographic profiles and psycho-graphic profiles of market segments (which has been the norm), marketers are now starting to engage in personalized marketing, permission marketing, and mass customization.

• Retail Marketing Strategy

  • Department, discount, warehouse, Mom And Pop, specialty, demographic, general, convenience, big box, automated/self serve, hypermarkets, supermarkets, malls and variety stores have adjusted traditional marketing strategies such as print advertising, media buys and in-store campaigns to incorporate the use of new technologies such as online outlets and shopping, email, texting, mobile applications, blogging, QR codes, kiosks, digital signage and online advertising.
  • The feedback and customer information gathered over the various marketing channels provides valuable information on customer demographics, lifestyle and purchase behavior.
  • This makes for a fluid and "living" marketing approach that can be adjusted to take advantage of trends, geographic shifts and demographic changes.
  • In-store marketing utilizes custom displays that are designed to attract customers in specific demographic groups.

• Goals of Consumer Market Research

  • For instance, a consumer goods company that wants to develop a new cheese product for the growing Hispanic demographic can use market research.
  • For instance, a consumer goods company that wants to develop a new cheese product for the growing Hispanic demographic can use market research.

• Roles

  • A marketer may decide his product is best suited for a specific demographic and will define that demographic as clearly as possible.