David Aaker

(noun)

He is a consultant and author on the field of marketing, particularly in the area of brand strategy. He is currently the Vice Chairman of Prophet, a global brand and marketing consultancy firm, Professor Emeritus at the Haas School of Business of the University of California, Berkeley, and an advisor to Dentsu, a major Japanese advertising agency. He blogs on Aaker on brands.

Related Terms

Examples of David Aaker in the following topics:

  • Brand Equity

    • According to David Aaker, a marketing professor and brand consultant, there are ten attributes of a brand that can be used to assess its strength:
    • List the 10 attributes used to measure brand equity according to marketing professor and brand consultant David Aaker

  • Learning

    • The David A.
    • The David A.

  • Understanding Concepting + The Creative Team

    • This expression is attributed to ad guru David Ogilvy.
    • APA: Ogilvy, David, 1911-1999. (19851983).