corporate social responsibility

Examples of corporate social responsibility in the following topics:

• Societal Role and Nonprofits

  • Corporations also use mission-driven marketing to promote the goals of the organization as outlined in its mission statement and to communicate the benefits of achieving those goals to its stakeholders.
  • Used more broadly, cause marketing efforts often refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations.
  • Cause marketing differs from corporate giving, since corporate philanthropy typically involves a tax-deductible donation.
  • Domestic and international scandals including environmental disasters, financial crises and human rights violations have prompted global companies to integrate corporate social responsibility (CSR) into their business.

• Social Responsibility and Welfare of Customers

  • Adopting socially responsible practices that benefit customers and society is fast becoming a competitive advantage in global business.
  • Critics argue that corporate social responsibility (CSR) distracts from the fundamental economic role of businesses.
  • Others argue that social responsibility efforts are an attempt to impose self-regulations and preempt the role of governments as a watchdog over powerful corporations.
  • Critics of social responsibility often accuse corporate brands of "greenwashing. "
  • Apply the premise of social responsibility and customer welfare from a company's marketing perspective

• Strategic Business Units

  • The emphasis is on short-term and medium-term plans and is limited to the domain of each department's functional responsibility.
  • Each functional department attempts to do its part in meeting overall corporate objectives, so to some extent their strategies are derived from broader corporate strategies.
  • Corporations may be composed of multiple SBUs, each of which is responsible for its own profitability.
  • Managed as separate businesses, they are responsible to a parent corporation.
  • The manner in which the corporation adopts to new changes in the market

• Determining a Budget

  • The corporate culture - Increasingly brands are seen as indivisible from the vision, capabilities, personality, and culture of the corporation.
  • The brand focus - This is the logo, corporate identity, tagline, style, and core message of the brand.
  • Communications tools - This includes all modes of advertising, direct marketing, and online communications including social media.

• Corporate Advertising

  • Advertising designed to win an audience over to a specific point of view is called institutional or corporate advertising.
  • Such advertising is called institutional or corporate advertising.
  • No matter its form, corporate advertising is meant to highlight and publicize the actions, products, or services of a company.
  • Media such as direct mail, TV, radio, print, and online delivers advertising from corporations and institutions to the public or a targeted consumer group.
  • These characteristics are applicable to commercial as well as to social marketing activities.

• Customer Concerns

  • Mass product recalls are examples of company efforts to limit liability or avoid costly legal penalties due to corporate negligence.
  • Corporate responsiveness and sensitivity to customer complaints also impact brand image.
  • B2B brands are increasingly using web and social media channels such as community blogs, online forums, and extranets to capture customer feedback.

• Careers in Marketing

  • University students major in disciplines like business management, mass communications, and international marketing to prepare for entry- and mid-level careers at corporations, organizations or government institutions.
  • Today, field marketing may also include two-way communications such as requesting feedback about a sample, or inviting consumers to follow a brand on social media.
  • Some of the main responsibilities of PR specialists include organizing speaking engagements, positioning companies to win industry recognition and accolades, writing press releases, and developing relationships with analysts and media.
  • For example, a CRM marketing analyst may focus on customer relationship management systems and analytics, while social media and engagement managers launch and oversee marketing campaigns across different social media platforms.

• Social Media Marketing Communications

  • Social media, including social networks, makes it ever more important for companies to ensure their online exposure ties directly to their brand image and messaging.
  • The explosion of social media websites has led to the increasingly important practice of social media marketing.
  • A brand's corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source as opposed to from the brand or company itself.
  • Because of the virality of social media, companies frequently use social networking sites for word-of-mouth promotions of products and services.
  • However, these conversations can also be repurposed across other social media and corporate channels.

• Creating Advertisements

  • More than likely, the development and approval of advertising creation is the responsibility of the senior advertising manager within the company.
  • If an advertising agency is used, the responsibility belongs to the senior account person, in conjunction with the senior creative person assigned to the account.
  • Situations that represent a threatening situation, either physically or socially, can provide the basis for an effective appeal.
  • This type of appeal presents a company or corporation in a favorable light in order to create a favorable impression or image.

• Effects of Technology on Services

  • Technologies such as mobile commerce,electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, e-mail, mobile applications, social media, telephones and automated data collection systems are commonplace and the new normal for the business world.
  • On the institutional level, big corporations and financial institutions use the internet to exchange financial data facilitating domestic and international business dealings.
  • Customer records management systems are used for marketing purposes, to track and measure campaigns over multiple channels such as email, search, social media, telephone and direct mail.
  • These systems track clicks, responses, leads, deals.