Brand Name

(noun)

A term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers.

Related Terms

  • Market Research
  • Registered Trademark

Examples of Brand Name in the following topics:

  • Naming Brands

    • A brand name is the part of the brand that can be vocalized.
    • A brand name can also be a name under which a business or company operates.
    • A brand name reflects the overall product image, positioning and, ideally, its benefits.
    • Another example of a brand name is Starbucks, the coffee company which is globally recognized and chooses to name its coffee sizes in Italian .
    • Discuss the purpose of a brand name, and the process of researching and selecting a brand name
  • Brands and Brand Lines

    • Brand line is a marketing term used to describe all the products sold under a single brand name.
    • Brand line is a marketing term used to describe all the products sold under a single brand name.
    • It increases awareness of the brand name and increases profitability from offerings in more than one product category.
    • Brand line extensions are crucial because they reduce financial risk associated with new product development by leveraging the parent brand name to enhance consumers' perception as a result of its core brand equity.
    • If the new line extension fails to satisfy, consumers' attitudes toward other products carrying the same brand name may be damaged.
  • Branding Strategies

    • In this case a strong brand name (or company name) is made the vehicle for a range of products (for example, Mercedez Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk or Cadbury Fingers in the United States).
    • Each brand has a separate name, putting it into a de facto competition against other brands from the same company (for example, Kool-Aid and Tang are both owned by Kraft Foods).
    • "No brand" branding may be construed as a type of branding as the product is made conspicuous through the absence of a brand name.
    • The existing strong brand name can be used as a vehicle for new or modified products.
    • Frequently, the product is no different than what is already on the market, except it has a brand name marking.
  • Value of Branding

    • "Branding is a way to create an emotional connection with a specific audience. " - Troika, a network branding company.
    • What is the Purpose of Branding and Why Is It So Important?
    • Branding involves researching, developing, and implementing brand names, brand marks, trade characters, and trademarks.
    • Branding is crucial to the success of any tangible product.
    • Branding can also help in the development of a new product by facilitating the extension of a product line or mix, through building on the consumer's perceptions of the values and character represented by the brand name.
  • Branding

    • A brand is a name, term, design, symbol, or any other feature that identifies a seller's good or service.
    • A brand is a name, term, design, symbol, or any other feature that identifies a seller's good or service.
    • A commodity brand is a brand associated with a commodity.
    • A brand which is widely known in the marketplace acquires brand recognition.
    • Brand recognition is most successful when people can recognize a brand through visual signifiers like logos, slogans and colors.The outward expression of a brand, including its name, trademark and visual appearance, is brand identity.
  • Brand Ownership

    • Brand Ownership means building a brand that reflects your values and persuades consumers to believe in and purchase your product.
    • Brand ownership is about building, developing and sustaining a brand that reflects your principles and values and which effectively persuades consumers to believe in and purchase your product/service.
    • In order to really own your brand, you must have a clear understanding of where your brand stands in the marketplace today, and a concrete strategy that outlines how you wish to manage and grow your brand moving forward.
    • Equally important is understanding what makes your brand different.
    • A brand owner may seek to protect proprietary rights in relation to a brand by registering the trademark such that it becomes a "Registered Trademark. " Also, a firm or licensor can also grant the right to use their brand name, patents or sales knowledge in exchange for some form of payment.
  • Defining a Brand

    • A brand refers to a name, term, symbol, or any other type of feature that defines or identifies a seller's product or service.
    • A brand consists of any name, term, design, style, words, symbols or any other feature that distinguishes the goods and services of one seller from another.
    • Tunes, celebrities, and catchphrases are also oftentimes considered brands.
    • The word "brand" is derived from the Old Norse 'brand' meaning "to burn," which refers to the practice of producers burning their mark (or brand) onto their products.
    • When shipping their items, factories branded their logo or insignia on the barrels used, thereby extending the meaning of "brand" to that of trademark.
  • Types of Brands

    • The different types of brands include: individual products, product ranges, services, organizations, persons, individuals, groups, events, geographic places, private label brands, media, and e-brands.
    • Another type of brand is an organization.
    • A person can also be considered a brand.
    • Product, service and other brands realize the power of event brands and seek to have their brands associated with the event brands.
    • Private label brands, also called own brands, or store brands, exist among retailers that possess a particularly strong identity (such as Save-A-Lot).
  • Consumer Awareness

    • Two components comprise brand awareness: brand recall and the consumer recognition of the brand.
    • Similarly, brand recognition is the potential of consumers to retrieve past knowledge of the brand when asked or shown an image of the brand logo.
    • Brand awareness is an essential part of brand development, helping brands stand out from competitors.
    • An organization that is highly successful in creating strong brand awareness within the consumer market is often referred to as a "household name. "
    • Effective marketing campaigns that increase brand awareness also eliminate confusion between similar brands, as well as inconsistencies that may arise in brand extensions under single brands.
  • Brand Equity

    • Brand equity is the value of a brand that is well-known and conjures positive associations, which helps it remain relevant and competitive.
    • This is why brand equity is oftentimes directly correlated with a brand's profitability.
    • This is why brand equity is oftentimes directly correlated with a brand's profitability.
    • At the product level - The price of an equivalent well-known brand can be compared to that of a no-name or private label product.
    • List the 10 attributes used to measure brand equity according to marketing professor and brand consultant David Aaker
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