bottom line

Examples of bottom line in the following topics:

• Team Selling

  • The idea behind the concept is that teamwork and sharing knowledge can benefit the bottom line of a firm.

• Customer Excellence

  • The "bottom line" of all marketing activities and strategies is net profit.

• The Importance of Evaluating Marketing Performance

  • From the chief executive officer to the vice president of sales, the senior management team needs marketing KPIs to gauge how marketing activities and spending impact the company's bottom line.

• Measuring the Market

  • Dre's headphone line, "Beats" was made the companies involved in its supply chain estimated the risk.
  • The amount and detail of customer data is now mined for its value to supply chain decisions and the bottom line.
  • The CVM uses data from customer interaction, on-site interviews, customer service data, sales force reports and all the other types of input and observations about product benefits and the bottom line.

• Company Capabilities

  • Other capabilities shown in the bottom right are essential.
  • They may not be visible to the customer, but contribute to company's business focus and have a big impact on the bottom line.

• Measuring Success

  • Financial Analysis: In theory, the "bottom line" of all marketing activities should be net profit.

• Identifying Prospects

  • Customer sales are the lifeblood of a business, contributing directly to the company's bottom line.

• Societal Role and Nonprofits

  • However, for-profit companies measure success in terms of the bottom line; that is, profitability, their ability to pay stock dividends or to repay loans.

• Market Share/Sales

  • Pricing decisions are always serious because they flow almost directly to the bottom line, so Reed Hastings (Netflix CEO) must have concluded that the short-term loss of income from cancelled subscriptions will be outweighed by the longer term gain in new subscribers who do not take the DVD-by-mail option.
  • With so few on-line streaming opportunities it wouldn't be difficult to obtain a large market share.
  • Similarly, within a firm's product line, market share trends for individual products are considered early indicators of future opportunities or problems.
  • The decision to change pricing strategy may be part of a longer-term strategy to increase market share in on-line video streaming.

• Trends in Retailing

  • Current trends include channel marketing, cross promotional campaigns involving multiple products and companies, on and off line marketing campaigns, in-store and online campaigns, sales tool usage and interactive marketing.
  • The new clustering model based upon a bottom up behavioral approach enables retailers to quickly identify clusters of stores with similar demand patterns and to develop truly customer-centric marketing, merchandising, space and pricing strategies.
  • In addition, on line catalogs have cut down on the need for on-site warehousing and the use of expensive retail floor space to display products.
  • Typically, items ready for sale are on the bottom of the racks, while inventory remains crated and on pallets stored on the upper racks.