Bluetooth

(noun)

A proprietary open-wireless technology standard for exchanging data over short distances (using short-wavelength radio transmissions in the ISM band from 2400–2480 MHz) from fixed and mobile devices, creating personal area networks (PANs) with high levels of security.

Related Terms

  • SMS
  • MMS

Examples of Bluetooth in the following topics:

  • Mobile Marketing

    • In addition to QR codes, other tools used by mobile marketers to improve targeted messaging and reduce marketing costs include location-based services, Bluetooth technology, and proximity systems such as Short Message Service - Cell Broadcast (SMS-CB).
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