behavioral targeting

(noun)

The range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors.

Related Terms

  • psychographics
  • customer relationship management

Examples of behavioral targeting in the following topics:

  • Online Consumer Behavior

    • The integration will soon expand since Google intends to offer behavioral targeting or interest-based advertising.
    • Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics, or contextual web page content.
    • Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics, or contextual web page content.
    • While behavioral targeting is not new and many companies are using it, companies like Google tried to alleviate the worries about profiling users.
    • Explain the relationship between behavioral targeting and online consumer behavior, and how behavioral marketing influences online advertising
  • Social Behavior of Consumers

    • Brands commonly use behavioral targeting techniques to market to consumers based on their online behavior.
    • However, when behavioral targeting is done without the knowledge of users, it may be considered a breach of browser security and even illegal depending on country privacy, data protection and consumer protection laws.
    • Again, this behavioral data can be combined with known demographic data and a visitor's past purchase history in order to produce a greater degree of data points that can be used for targeting.
    • Self-learning onsite behavioral targeting systems will monitor visitor response to site content and learn what is most likely to generate a desired conversion event (i.e. consumer purchase).
    • Behavioral targeting can also be used to serve many advertisements across many different sites based on the likely demographic makeup of internet users.
  • Target Market Characteristics

    • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
    • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
    • The behavioral target market focuses on occasions and degree of loyalty.
    • Determining a target market approach to sales has many benefits.
    • A geographic target market can include a city, state, or country.
  • Types of Internet Advertising

    • Display advertising uses demographic and geographic targeting – capturing users' cookie and browser history to determine demographics, location, and interests – to target appropriate ads to those browsers.
    • In addition to contextual targeting, online advertising is targeted based on a user's online behavior.
    • This practice is known as behavioral targeting.
    • Some SEO strategies include link building, optimization of onsite content with targeted keywords, optimization of meta descriptions with targeted keywords, and optimization of blog content with targeted keywords.
    • Local SEO involves creating content that targets a particular geographical demographic.
  • Identifying the Target Market

    • In marketing and advertising, a target audience is a specific group of people within the target market at which a marketing message is aimed at.
    • Identify clusters of similar needs - Demographics, lifestyle, usage behavior and pattern is used to differentiate between segments.
    • In marketing and advertising, a target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.
    • Discovering the appropriate target market(s) and determining the target audience is one of the most important activities in marketing management.
    • A well-defined target market is the first element to a marketing strategy.
  • Roles

    • Consumers have different roles in purchasing products and services, and these roles can influence their buying behavior.
    • Here, a role is defined as the expected behavior of an individual in a society.These roles can be as part of the consumer's family, employment, or social status, among other things.
    • A marketer often targets influencers rather than the entire target market, because these influencers can alter the behavior of other people.
    • Marketers often create a "persona" for their products and services in order to represent the different user types in a target market.
    • For example, "soccer mom" might be the target market for minivans.
  • Culture

    • Values are general statements that guide behavior and influence beliefs.
    • Each of these subcultures will have specific influences on consumer behavior.
    • Culture is considered an external factor in influencing consumer behavior.
    • Marketing strategies should reflect the culture that is being targeted.
    • The strategy should show the product or service as reinforcing the beliefs, values and customs of the targeted culture.
  • Purchase Behavior

    • Business-to-business or B2B marketing targets markets where the end users or customers are the purchasers of goods and services.
    • Notable differences exist in the purchase behavior of B2B versus consumer marketing due to the length and complexity of B2B transactions.
    • Predicting customer purchase behavior also allows B2B companies to segment industrial markets.
    • Additionally, measuring strategic data relevant to the buyer's target audience and overall marketing strategy is challenging due to the long and complicated progress of doing B2B transactions.
    • Identify the unique characteristics of B2B purchase behavior and how it influences B2B marketing tactics
  • Social Classes

    • A major influence on one's purchasing habits and consumer behavior is the social class in which one finds him or herself.
    • Social class is considered an external influence on consumer behavior because it is not a function of feelings or knowledge.
    • Marketers must be very aware of the social class of their target market.
    • If a marketer wishes to target efforts toward the upper classes, then the market offering must be designed to meet their expectations in terms of quality, service, and atmosphere.
  • Family

    • A consumer's family is one of the most significant factors because a family helps shape an individual's attitudes and behaviors .
    • One way to understand the family's impact on consumer behavior is to identify the decision maker for a purchase.
    • Another aspect of understanding the impact of families on buying behavior is the family life cycle.
    • Consumer behavior and purchasing is different in each of these stages.
    • Understanding the family life cycle is beneficial for marketers because it helps in defining target customers.
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